At this year’s Vaper Expo UK, held on October 25 at Birmingham’s National Exhibition Centre, ELFBAR unveiled its latest nicotine pouch brand, ‘ELF’, signaling its expansion into the oral nicotine market. The new brand reflects a refreshed approach in response to consumer preferences, distinguishing itself with a redesigned look aimed at enhancing its appeal.
ELFBAR’s shift comes after its previous launch of TACJA, a nicotine pouch brand that experienced a lukewarm reception. With ELF, the brand seeks to capture greater interest in the growing oral nicotine sector.
Other exhibitors at the expo also introduced a range of alternative nicotine products. ANGEL showcased its nicotine hard candy, with each piece delivering 2 mg of nicotine, offering users a discreet, smoke-free experience. The brand ‘it’s’ presented dissolvable oral nicotine strips, each containing 2 mg of nicotine, providing a similarly discreet and smoke-free option.
ALIBARBAR also introduced its nicotine gum, packaged in a familiar gum canister design and containing 3 mg of nicotine per piece. This new array of nicotine products highlights the industry’s increasing focus on innovative, smoke-free options for nicotine consumption.
