China market size of e-cigarettes in 2021 is expected to be 19.7 billion yuan, a year-on-year increase of 36%

On December 17, the Blue Book of the Electronic Cigarette Industry was released at the International Electronic Cigarette Industry Summit Forum. The Blue Book showed that in 2021, the China retail scale of electronic cigarettes is expected to reach 19.7 billion yuan, an increase of 36% year-on-year; the international market retail scale is 80 billion US dollars, a year-on-year increase of 120%, a three-year compound growth rate of 35%.

The Blue Book also shows that in 2021, China e-cigarette exports are expected to reach 138.3 billion yuan, a year-on-year increase of 180%, of which more than 50% are exported to the United States, followed by the European Union and Russia.