ECC is being held now —one of the oldest and most well-known vape exhibitions in the United States.
Hundreds of e-cigarette companies from more than 30 countries around the world gathersh in Los Angeles for the second half of the year. On October 1-3, 2018, the RHBVE team of Shenzhen International Electronic Cigarette Exhibition in China will also depart.
According to incomplete statistics, there are more than 30 e-cigarette exhibitions around the world this year. As we all know, e-cigarette sales are mainly based on foreign trade. How to do overseas promotion in the critical period of sprinting sales performance at the end of the year? Through field research in various countries, RHBVE gives you a trick.
- Exhibitors should choose the right one.
What is the scale of most well-known overseas exhibitions?
US ECC Electronic Cigarette Show – Booth: 300 exhibitors: 120
TPE Tobacco Show in the United States – Number of booths: 300 Exhibitors: 100
Birmingham Electronic Cigarette Show, UK – Booths: 200 Exhibitors: 80
German Electronic Cigarette Exhibition – Number of booths: 150 Exhibitors: 70
The turnover of the electronic cigarette industry is concentrated in Europe and the United States, and e-cigarette exhibitions are also emerging in these places. Among them, the well-known American ECC, the American TPE, and the Birmingham exhibition in the UK are all just one pavilion, not to mention some emerging exhibitions such as the Paris Exhibition. The Netherlands Exhibition, Copenhagen Exhibition, etc., only the scale of dozens of booths.
The advantage of the exhibition is not big, it is the effect. In order to maximize the exhibitors’ interest in exhibiting and match more accurate buyers, many European exhibitions will separate B2B and B2C. B2B is for trade only. B2C is for players to experience. It is not blindly expanding the scale and ensuring the effect of participation.
- Visiting the local market
To open up new markets, we must understand the needs of the local consumer market, and field visits are the most direct and effective way. For example, at the end of June this year, RHBVE visited the German electronic cigarette exhibition in Berlin and local wholesalers, distributors, physical stores, etc., and learned that after the reorganization of the TPD policy in the previous two years, this year’s European, British, French, Italian and other European countries. The e-liquid market has re-developed.
Malaysia has always been the “heart of the e-cigarette market in Southeast Asia.” At the moment when imported oil has undergone tremendous changes in China, RHBVE has arrived in Kuala Lumpur and has visited more than 100 vape juice producers, wholesalers, physical stores and player markets. Only know that Malay juice is the first choice for consumption in neighboring countries such as Thailand and Vietnam. China, which urgently needs high-quality e-liquid, will also be a huge growth point.
- With the power of high-quality media and international organizations
In the mature European and American e-cigarette market, there are already many well-known media and network red, and there is a complete propaganda system, which can cover product information to the most accurate channel vendors, wholesalers and end consumers in all regions of the world.
For example, RHBVE electronic cigarette exhibition in addition to national e-cigarette media magazines, official website, social network; also through the advantages of Reed Exhibitions global exhibition resources, and cooperation with national exhibition organizers to invite overseas buyers; at the same time with the help of China Electronics Chamber of Commerce e-cigarette industry committee The official voice channel invited the electronic cigarette associations in Canada, Malaysia, Taiwan and other places to participate in the exhibition.
October 1-3, 2018 China Shenzhen International Electronic Cigarette Exhibition RHBVE
The established global media network includes:
* National exhibition organizers – German Electronic Cigarette Show, Malaysia Electronic Cigarette Show
* National Electronic Cigarette Association – Canadian Electronic Cigarette Association, Taiwan Electronic Cigarette Association, Malay Electronic Cigarette
* National e-cigarette media – Vapetrotter, Vapouround, VapeNews, VapingPost…
What do you think about promoting the overseas market of e-cigarettes?