KT&G launches new Fiit Change Q heat not burn new tobacco product

KT&G launched the upgraded product lil Solid 2.0 at the beginning of the month, and now it has launched a new product “Fiit Change Q” dedicated to pods. The new products will be expanded to nationwide sales offices after their debut at Lille flagship stores in Gangnam, Dongdaemun, Sinchon, Sindolin, Incheon, Ulsan, Cheongju, and Busan.

Lin Wangxie (transliteration), head of the KT&GNGP business team, said: “Fiit Change Q will bring greater satisfaction to consumers through improved taste and a clean finish. In the future, it will introduce differentiation that reflects the diverse needs of domestic and overseas market.”

The biggest feature of lil Solid 2.0 is the upgraded thermal system and the increase in usable capacity after one charge. The newly adopted “surround heating method” is continuous heating through induction heating technology to make the final taste uniform. In addition, the trouble of charging is improved, the battery efficiency is upgraded, and up to 30 cartridges can be used after a full charge.

The design adds a sense of modernity. The combination of frosted front and soft coated sides gives consumers a high-end atmosphere while providing consumers with a meticulous grip. The power button is equipped with soft glowing blue LEDs, reflecting high-end fashion feel. The two colors of dark blue and dark gray emphasize the competence of the product; the side design is detachable, so you can change the color according to personal preference and customize the decoration style.

In January this year, KT&G and Philip Morris International (PMI) signed a global cooperation contract for “lil” overseas sales, which proved the brand’s competitiveness. Currently, the product is sold in Russia and Ukraine, and plans to expand into various countries through cooperation with Philip Morris International.


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