Global e-cigarette / vape sales continue to increase

Some time ago, countries such as Thailand, Seychelles, Brazil, and Argentina banned the sale of electronic cigarettes. However, sales of electronic cigarettes have continued to increase worldwide. This article describes the story of a growing e-cigarette industry through some charts – but how many people understand the e-cigarette’s consumption and why people buy e-cigarettes?

1.Vape is increasing in popularity

According to the latest statistics from the World Health Organization, since 2000, the number of smokers in the world has been small but steadily declining, from the then 1.14 billion to the current 1.1 billion. However, the vape situation is completely different.

Number of adults using vape products worldwide (million)

The number of vape users is increasing rapidly, from about 7 million in 2011 to 35 million in 2016. The Orie International Market Research Group estimates that the number of adults using vape will reach 55 million by 2021.

2.The cost of people spending on e-cigarettes is gradually increasing

As the number of people who vape increases, the e-cigarette market is expanding. The global steam product market is currently estimated to be worth $22.6 billion (£17.1 billion), up from $4.2 billion five years ago.

The United States, Japan and the United Kingdom are the largest steam smoke markets. In 2016, three countries spent a total of US$163 billion on smokeless tobacco and steam smoke products.

Vape Products Top 10 Markets in the World

The USA is the main market of vape, Japan second and  UK third.

2016 Market Size of Smokeless Cigarettes and Vape Products (Millions of U.S. Dollars)

European countries such as Sweden, Italy, Norway and Germany also rank among the top 10.

3.Open system e– cigarette is the most popular

There are two main types of electronic cigarettes: open systems and closed systems.

In open systems, atomized cigarette oil can be manually refilled by the user. There is also a removable filter.

Vape Products: Global Market Development

Closed-type electronic cigarettes are replaced with ready-made ones and screwed directly onto the electronic cigarette battery. Since 2011, the gap between the open electronic cigarette and closed electronic cigarette has gradually widened.

It is estimated that this year, steam smoke users will spend 8.9 billion US dollars to buy open electronic cigarettes – also known as pen electronic cigarettes, more than twice the number of closed e-cigarettes.

4.Most people buy e-cigarettes from stores

According to a report released by Ernst & Young, most e-cigarette users purchase the device at professional stores.

According to the survey, in 2015, 35% of e-cigarette users in the United Kingdom, France, Germany, Poland, Italy, Russia, and South Korea purchased e-cigarettes at the e-cigarette store.

Out of 3,000 users surveyed by Kantar for Ernst & Young, 21% said they have purchased e-cigarettes online.

People think that consumers may personally purchase their first electronic cigarette to become familiar with new products or seek advice to purchase the product that best suits them.

The UK is Europe’s largest e-cigarette market, with an estimated 2,000 vape shops.

5.Why do people vape?

Among the countries surveyed by Ernst & Young, the most common reason for using e-cigarettes is that they are “less harmful than ordinary cigarettes.” About 49% of ordinary users said that using electronic cigarettes can help them.

A recent report on vape from the Department of Public Health in the UK highlighted evidence that e-cigarettes are less harmful than regular cigarettes, and so far there is no evidence that e-cigarettes may encourage young people to smoke. The agency also recommends the use of e-cigarettes based on prescriptions as they help people to help tobacco smoking and help stop smoking.

Where to buy the vape online