High Light Brand Overview
Highlighter Vape is an innovative e-cigarette designed to resemble a highlighter pen, a concept that gained widespread popularity in 2023. Marketed under the name High Light Vape Co. by Venture Concepts Group LLC, the brand has captured attention with its unique design. As of 2024, High Light offers two main products: the classic cylindrical highlighter pen-style e-cigarette, “High Light Office 4,” and a new rectangular version, “High Light Office 6.”
The High Light brand’s popularity, particularly with young adults in the United States, stems from its unconventional design. Even I was impressed by the creativity and originality of this product. The brand’s logo is simple yet effective, featuring “High Light” in black font with a yellow highlighter streak in the background, emphasizing its design inspiration.
However, it’s worth noting that in August 2023, the FDA issued a warning to the parent company, prohibiting the sale of this disposable e-cigarette (source: FDA Warning Letter).
In this article, I’ll be reviewing the classic High Light Office 4 model.
Design & Quality
The Highlighter Vape stands out due to its design, which closely mimics a highlighter pen. The “tip” of the pen functions as the mouthpiece, and the “end” houses the charging port. Internally, the device contains a battery, e-liquid reservoir, and circuitry, all compactly fitted within the pen-like body.
From a design perspective, this approach is both innovative and challenging. The device’s minimalist appearance is enhanced by a single-color design that corresponds to the flavor. The “High Light” logo is discreetly placed on the pen’s body, and the flavor is subtly indicated at the end in a nearly hidden font, making it difficult to identify at a glance.
While the design is undeniably creative, there are some concerns. The use of plastic throughout the body gives it a heavier feel compared to a real highlighter, yet the material does not seem particularly durable. The pen cap adds to the device’s discreetness but raises a potential issue—it could appeal to underage users by making the vape less recognizable.
Function and Performance
The Highlighter Vape specifications include:
- Battery Capacity: 400mAh
- Puff Count: 4000 Puffs
- Coil Type: Mesh Coil
- Nicotine Strength: 5% Nicotine
- Rechargeable: USB-C
However, in practical use, the actual puff count is closer to 2000, which is a common discrepancy in the industry. The 400mAh battery capacity is also below the industry average, resulting in more frequent recharging.
While the 5% nicotine strength may suit some users, offering options with 0% or 3% nicotine would cater better to those looking to quit smoking. Overall, the performance is subpar, and the draw experience is not particularly satisfying.
Flavors and Taste
The Highlighter Vape offers a wide range of flavors, including:
- Tropical Peach
- Lush Ice
- Aloe Grape
- Strawberry Banana
- Peach Ice
- Mango
- Mango & More
- Pineapple Ice
- Mango-nana
- Banana Honeydew
- Lemon Lime
- Sour Apple
- Apple Watermelon
- Sweet Mint
- Blueberry Ice
- Energy
- Blueberry Razz
- Berry Crush
- Mixed Berry
- Strawberry
This variety caters to a wide range of taste preferences. Among these, three standout flavors based on authenticity and sweetness are Sour Apple, Peach Ice, and Blueberry Razz.
Price and Buyer Guide
The Highlighter Vape is priced at $15 per unit. It’s available for purchase directly from the official website, with free shipping on orders over $50. Wholesale options are also available at discounted rates. For more details, visit the official site: highlightvape.com.
Verdict
The Highlighter Vape is highly deceptive in its design, closely resembling a highlighter pen. While the product excels in mimicking the appearance of a typical highlighter, its performance and functionality are rather average. Due to its discreet design, it’s crucial to exercise caution and ensure that it doesn’t fall into the hands of minors.
Review by Vape Vision
