Part 1
As a well-known brand in the electronic cigarette industry, compared with other well-known products in other industries, HQD also cannot avoid being invaded by counterfeit goods;
Counterfeit and highly imitated electronic cigarettes flow into the global market, which will not only harm the counterfeit brands, but also pose a great security threat to the health and experience of consumers.
HQD strengthens strict control, for this reason, HQD three points will never change:
First, not only do their own duties, but also strengthen cooperation, multi-party linkage to live a chess game
Second, the role of HQD professional team, in accordance with the principle of no reduction in team, no reduction in funds, no reduction in strength, continue to send professional team to cooperate with the business sales department to strictly control the network and offline market counterfeit sales points, further improve the self-hitting ability and keep the high-pressure situation of hitting when exposed;
Third, the role of regional cooperation, focus on information sharing, cut off channels, joint investigation, joint pursuit and other aspects, strengthen cooperation with distribution agencies, promote the market joint anti-counterfeiting action to achieve new and greater results.
Anti-Counterfeiting is a protracted war. As long as counterfeit high imitation exists in the market for one day, HQD‘s investment in anti-counterfeiting will never stop.
According to the wiring report, a large-scale counterfeit production site of HQD electronic cigarette brand products with high imitation was found somewhere Dongguan , and tens of thousands of packages, semi-finished products, accessories, raw materials, etc. needed for production were found. It is understood that, this counterfeit spot, knowing that HQD belongs to the brand of Shenzhen hanqingda Technology Co., Ltd., produces a large number of fake and inferior products that do not meet the safety standards and food safety standards, the flow to the market has buried unsafe factors and bad experiences for consumers when using it. What is more serious is that it has affected the image and brand culture that the entire HQD brand has built hard in consumers and the market;
After two-way investigation, investigation and evidence collection, cooperating with relevant government departments such as industry and commerce to eliminate a number of criminal gangs that use network social media to manufacture and sell fake HQD brand electronic cigarettes and illegally operate and produce HQD electronic cigarette products, the number, scale and amount of the products involved are quite large and have been handed over to relevant departments for serious treatment.
In order to implement the whole-network work deployment of HQD brand anti-counterfeiting in 2020, safeguard the market order of HQD brand, highlight the focus of work, go deep into the operation clues, realize accurate investigation and strike, and give full play to the role of systematic investigation and supervision mode, the joint distribution Agency and Network investigation department will conduct irregular inspections on the online and offline of the whole network line. Once found, they will be dealt with seriously. If the circumstances are serious, they will be handed over to the industrial and commercial department and will not be tolerated.
Part 2
Maintain HQD brand image!Eliminate counterfeit products!
In order to maintain the company‘s brand image development and user security experience
— HQD brand anti-counterfeiting records
HQD is committed to providing customers with the best VAPE experience through high-standard security experience products and considerate services. We focus on research and development, when the CAMA suite, the first POD system suite with digital screen, goes to the world. Independent brand.
Since 2018, the HQD brand has rapidly grown into a world-renowned brand in the electronic cigarette industry in a high-speed development mode. HQD belongs to the brand of Shenzhen hanqingda Technology Co., Ltd. It not only focuses on design and quality, we are also committed to establishing close and stable relationships with domestic and foreign distributors; Listening to customers‘ requirements, striving to bring the most advanced products and high-quality services to our customers, making our products more innovative, intelligent and scientific;
— HQD brand anti-counterfeiting records
HQD is committed to providing customers with the best VAPE experience through high-standard security experience products and considerate services. We focus on research and development, when the CAMA suite, the first POD system suite with digital screen, goes to the world. Independent brand.
Since 2018, the HQD brand has rapidly grown into a world-renowned brand in the electronic cigarette industry in a high-speed development mode. HQD belongs to the brand of Shenzhen hanqingda Technology Co., Ltd. It not only focuses on design and quality, we are also committed to establishing close and stable relationships with domestic and foreign distributors; Listening to customers‘ requirements, striving to bring the most advanced products and high-quality services to our customers, making our products more innovative, intelligent and scientific;
HQD has spent a lot of manpower, financial resources and resources in product research and development and marketing to achieve today‘s achievements. The domestic HQD counterfeiting dens have seriously affected the development of the company‘s HQD brand, it has caused serious adverse consequences to the customer‘s use experience! Therefore, we will resolutely crack down on the counterfeit market. In addition, we strictly control the global market, focus on supervision, market and accountability, and ensure that there is no dead end in the production quality and management of products, work is in place one by one.
Strengthen strict control
The anti-counterfeiting work focuses on forming a joint force in all aspects, with heavy and iron fists. To do this, HQD does three things:
First, not only do their own duties, but also strengthen cooperation, multi-party linkage to live “a chess game”;
The anti-counterfeiting work focuses on forming a joint force in all aspects, with heavy and iron fists. To do this, HQD does three things:
First, not only do their own duties, but also strengthen cooperation, multi-party linkage to live “a chess game”;
Second, the role of HQD professional team, in accordance with the principle of no reduction in team, no reduction in funds, no reduction in strength, continue to send professional team to cooperate with the business sales department to strictly control the network and offline market counterfeit sales points, further improve the self-hitting ability and keep the high-pressure situation of hitting when exposed;
Third, the role of regional cooperation, focus on information sharing, cut off channels, joint investigation, joint pursuit and other aspects, strengthen cooperation with distribution agencies, promote the market joint anti-counterfeiting action to achieve new and greater results.
Data show that since 2019, HQD has seized the largest production point of counterfeit products, counterfeit HQD brand electronic cigarettes of tens of thousands, packaging, LOGO and so on. In addition, we also found fake dens and mechanical equipment, and the anti-counterfeiting effect was remarkable.Strengthen the brand mechanism! Protect the interests of HQD brand by law
The most powerful and effective method to crack down on counterfeiting is to investigate and deal with the case until the arrest and punishment are carried out. Only when the case is really beaten or hurt can the crime of counterfeiting be effectively deterred. To this end, HQD cooperates with the Industrial and Commercial Bureau and other relevant departments to achieve the goal of not only ending the dens and breaking the source, but also breaking the network and catching the principal criminals, thus further improving the strike efficiency.
The most powerful and effective method to crack down on counterfeiting is to investigate and deal with the case until the arrest and punishment are carried out. Only when the case is really beaten or hurt can the crime of counterfeiting be effectively deterred. To this end, HQD cooperates with the Industrial and Commercial Bureau and other relevant departments to achieve the goal of not only ending the dens and breaking the source, but also breaking the network and catching the principal criminals, thus further improving the strike efficiency.
To this end, we should not only vigorously mobilize the masses to report and crack down on counterfeit goods, establish an incentive mechanism, unblock reporting channels, and make counterfeit and counterfeiting activities nowhere to hide; We should also vigorously develop HQD brand effect, and solidly promote “product anti-counterfeiting means, three major promotions of patents and markets. Make counterfeiting have no living space, no market and no selling points.
At present, after continuous crackdown, HQD electronic cigarette brand counterfeiting has been preliminarily curbed. At the same time, there are new situations and problems such as scattered and sporadic, concealed and networked Counterfeiting. The tasks of anti-rebound, anti-backflow and anti-diffusion are still arduous. In the future, HQD will continue to collect data, implement anti-counterfeiting responsibilities, cooperate with relevant departments to continuously increase anti-counterfeiting efforts on the front line, deepen comprehensive management, and strive to achieve long-term stability of HQD anti-counterfeiting.
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