As a media person who has participated in many e-cigarettes press conferences, the first time to participate in such a product press conference makes the author surprised, excited, indulged to the climax of mood, finally had to exclaim: “This is really a work of art.”
This is an unusual press conference. I received this mystery invitation from my friend. I was invited to attend this product press conference on behalf of him on November 16, and he promised that it would be absolutely fun.
On that day, standing in front of the creative door named BEEPLUS, I watched the trend men and women who were taking pictures with a brand logo outside, and the scene in which the lights were red and the wine was green and the scene was as lively as a party.
I look at the huge brand name ONEEJOY next to me again, and suddenly I wonder what kind of press conference it is. Here I will unveil its mysterious veil for you.
The fashion model in front of the black and green signature board has been said that work is a work of art, which can be polished and further studied with the spirit of “craftsman” to achieve the ultimate goal of one thing. Today, I want to share with you that life is also a work of art, because everyone has the most beautiful moment of happy time. With the host’s elegant and rhythmic opening remarks, it is announced that the global conference will officially begin.
“I’ve played too much electronic cigarettes. It’s the first time I’ve seen such an artistic one!” Chris Zhang, a 23-year-old student from North America who just met me, said excitedly to me while playing with the ONEEJOY Prime of “Emerald” color in his hand. After careful observation, he found that: this year’s popular color – iPhone 11 dark night green background and sign in board, which may also indicate that this is a conference combining technology and art.
This is the autumn new product global conference held by ONEEJOY, a new domestic e-cigarette brand, in BEEPLUS, Shenzhen Fenghuo Creative Park, on November 16. The new conference brought together vape fans from around the world like Chris, and also attracted a group of young “trendsetters” from technology, design and art circles.
Guests will first feel the heat coming from the atmosphere after entering the venue. Unlike the old and dull traditional press conference, the venue is more like a Carnival Party for young people.
With the central stage of the conference as the center, a variety of entertainment projects are scattered around.
If you want to meet new friends in the circle, gather in the sample sharing area in the Northeast; if you want to have a drink, the southeast bar will provide you with a special cocktail. At this time, the bartender can’t help but take Oneejoy on the display to “taste”
Live music seems to arouse everyone’s mood, many people have picked up champagne, into this feast.
There is also a small entertainment gambling area on the north and south sides of the sub Bureau. Even the writers played with the two chips they got. There are hundreds of beers, champagne and drinks on the field, and the guests enjoyed themselves.
However, what everyone is most interested in is to put the main area of this conference – ONEEJOY new product exhibition area, which is floating in the air and constantly rotating products, so that the audience naturally has a fashionable and high-end impression on it.
Chris chose one of several color e-cigarettes for me to play with this new product. I found that the appearance and hand feel of Oneejoy e-cigarettes have a visual impact, and the design even put aside the traditional symmetrical clumsiness. The comfort in hand is too good to be picky.
This reminds me of a review of Apple’s airpod design: the minimalist and extreme design can make users feel its existence.
When the host announced the start of the ceremony, several soul figures of the founding team came to the stage and announced the birth of Oneejoy with their hands through the cool start effect! Just like today’s theme “start with an artwork”.
A cool ONEEJOY product short clip is shown on the large screen, showing the details of ONEEJOY with pixel level picture: ONEEJOY electronic cigarette is made with flagship mobile phone level technology, with unique arc-shaped bending and side single side waist metal wire design above the body, which is very visual.
Prime, the first product of ONEEJOY, uses a new type of honeycomb ceramic atomization technology. Compared with the traditional atomization core, it has a more stable temperature and heat conduction, allowing every drop of vape juice to be fully atomized and the smoke feeling is delicate and full. The eight delicately designed flavors meet the needs of different people. Even if daily and wolfberry insulation Cup accompanied by the “early old people”, can also sniff a “White Peach Oolong” to raise beauty
The speeches of the two founders described their original intention of starting a business. Among them, general manager Liao, founder and CEO of ONEEJOY, introduced the characteristics of the product in detail.
And there is a saying that impresses the author, he said: “we want to create an electronic cigarette different from other brands, do not have complex and useless functions, Oneejoy as long as it is simple and extreme, simple use can bring happiness!”
Mr. Liao’s unique views on different dimensions of the product, everyone on the stage listened attentively, and the warm applause continued to show.
Another co-founder, Mr. Tang, who returned from studying in the United States, also shared what he saw and heard about the e-cigarette market when he was in New York, the prejudice of some foreigners towards “made in China” made him more determined to make a Chinese brand e-cigarette full of design beauty, full of 100% Chinese DNA in the blood, and rooted in China. Let foreigners know “not only made in China, but design in China”, and make Oneejoy electronic cigarette design aesthetic to “super cool”, so that all young people can take it out as popular as the fashion accessories with mobile phones.
ONEEJOY brand has a new cognition to grasp the pulse of the times, keep pace with the times, and master the world development new trend.
According to the reputation survey report of made in China in 2019, China ranks the 30th in the world, not only behind the developed countries in Europe and America, but also behind the poor Asian countries such as India, Indonesia, Vietnam and Bangladesh. The team of Baoli takes the responsibility to let global consumers relieve the trust crisis of made in China, and ONEEJOY emerges at the historic moment
As the only electronic cigarette on the market with electric quantity intelligent (pink, green, blue and red color) prompt function, ONEEJOY has become a very competitive product in the market.
Mr. Tang also added: in the early stage of entrepreneurship, in addition to the pursuit of perfection in technology, they achieved cross-border in fashion, design and aesthetics, and displayed a young, hot-blooded and artistic brand. The product design of ONEEJOY adopts the design concept of “Louis 15” which was produced in France in the 18th century and spread all over Europe. The nobles at that time advocated the Rococo style aesthetic ideal and interest, and pursued the sensual enjoyment of gorgeous, light, delicate, delicate and more exciting. From the pod to the device, it shows the proportion of Rococo’s artistic modeling: focusing on the towering and slender, replacing symmetry with asymmetry, frequently using curves and arcs with changeable shapes and directions, which repels the former Gothic dignified and serious. The unique arc of the product design is inspired by the Chateau of Chantilly in Paris, France. It is a romantic portrait with Oriental sentiment.
ONEEJOY prime has designed a total of 10 colors, including deep sky grey, SuiXing black, Roland violet, deep sea light, jadeite jade, emerald green, crystal violet, Chinese red, sky mirror blue and extreme nepheline. They are all the eye-catching dreamlike colors that the contemporary ins youth love. Cool color design also endows ONEEJOY with the attribute of “decoration”, which makes users become “the most beautiful baby” when matching with clothing styles. Each user can choose a personalized color and taste. This high degree of “freedom” is the “Medal” given by ONEEJOY to users.
Finally, it is worth mentioning that at the beginning of ONEEJOY’s establishment, a community giving back plan (GBC) was established, aiming at not selling to the under age young people in the community.
A “Roland violet” device is inserted into a new pod, and the start-up status light on the device is pink. This is a surprise designed by ONEEJOY: during the reign of Louis 15, pink was once the symbol of the upper class aristocracy under the initiative of “Madame pompadu”; micro holes were created to highlight the delicacy, and the flashing lights could bring sensory stimulation, just like Madame pompadu successfully attracted the king in her pink skirt on the only way for the king.
ONEEJOY was born in such a cross-border experiment of technology and art. The brand phrase “it all started with a piece of art” appropriately expresses the founder’s original intention and product image.
In the globalization strategy, they should not only build local market teams according to the cultural and linguistic conditions of North America, South America, Southeast Asia, Europe, Middle East and other places, but also carry out in-depth market strategies, implement the real “localization” plan, recruit local market operation teams in each area, and also select local famous e-liquid companies. The joint cooperation will symbolize the ONEEJOY brand; while consolidating the traditional North American and European markets, it will increase the development of emerging markets, and Dubai will be the first stop for them to go overseas.
It is worth mentioning that they are planning to cooperate with the Hollywood trade union of the United States to jointly promote with Hollywood actors who really like the e-cigarette culture, so as to promote this only Chinese e-cigarette brand to the world.
At the press conference, the founder also mentioned that as an enterprise with a sense of social responsibility, Polly abandoned the “low threshold” manufacturing, insisted on selecting high-quality materials for products, and built a sharing laboratory of new cellular ceramic vaping technology with Guangdong Tianjian Testing Technology Service Co., Ltd., and acted as the Executive Director (unit), strictly implemented in China The decision to never sell to a minor in any sales plan.
In the last part of the scene, the interesting magic show of vape and vapor is also eye opening.
In the interactive part, the two off stage audiences also staged an easy entertainment activity of “smell and smell”.
As a new and cutting-edge e-cigarette brand, ONEEJOY has become one of the best in the field with excellent quality and design. The founding team not only has excellent manufacturing and production capacity, but also has a clear global sales strategy. It can be predicted that it will go further and further in the global e-cigarette market in the future and become a young generation chasing, and another benchmarking banner of excellent tobacco brands.
At the end, the beauty host announced that partytime really began. A double layer cake made of turning sugar in the shape of ONEEJOY products was pushed out to commemorate the birth of ONEEJOY on November 16.
On November 16, 2019, ONEEJOY was finally born. It is like a baby. Its growth cannot be separated from the care of all people.
ONEEJOY ,Happy birthday!
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