RELX Tech launched its e-cigarette brand in the Philippines on Friday, hoping to attract at least 1.5 million adult smokers to switch to safer alternatives in the next five years, although the Dutter government will take further action to strengthen the control of the growing industry, the Philippine World Daily reported.
According to ABS-CBN News, Yang Di, Director of RELX Southeast Asia Business, said that an agreement would be reached with BPO headquartered in the Philippines and plans were under way to establish an office in the country. “It’s still in its early stages, and we want better market insight. ” Yang Di said at a press conference last Friday.
However, Yang declined to say how much RELX would invest in the Philippines.
Once launched and operational, RELX expects its Philippine business to be managed by about 70% to 80% of Filipino employees. RELX’s recent investments include $1.5 million in a research and development laboratory in China. In addition, Yang told reporters at the break of the conference that the Beijing-based company hopes to eventually attract 10 to 20 percent of the 15 million smokers in the Philippines.
Since its establishment in January last year, the company has achieved tremendous success so far. In less than two years, the company’s products have been sold to more than 50 countries, with 8 million users worldwide.
In addition to introducing products, the company also cooperates with the Philippine Business Process Outsourcing Company to provide customer support for its English market.
The company has established partnerships with retailers Lighters Galore and Fuma in the Philippines, which have more than 100 outlets. It is also negotiating with 7-11 and Family Mart to expand its influence by adding more than 2,000 outlets. In the Philippines, the retail price of its standard e-cigarette package is 1,599 pesos (218 RMB).
Asked whether the Philippines was also a candidate for its manufacturing base, he said that it depended on regulations, which determined the growth rate. “A comprehensive advertising ban prevents us from convincing smokers to switch to e-cigarettes. We believe it’s a better solution,” Yang said. We should cooperate with the government in this regard.”
