According to customs statistics, in 2022, Shenzhen’s electronic cigarette exports amounted to 46.09 billion yuan, accounting for 68.3% of the total national exports. In the first two months of this year, Shenzhen’s electronic cigarette exports reached 7.1 billion yuan, an increase of 38.9% year-on-year. This accounted for 66.9% of the total national electronic cigarette exports, maintaining its position as the largest electronic cigarette export city in the country.
The main characteristics of Shenzhen’s electronic cigarette exports are as follows:
Firstly, the vast majority are exported by private enterprises through general trade.
In the first two months, Shenzhen’s private enterprises exported 6.09 billion yuan, an increase of 42%, accounting for 85.8% of the total value of Shenzhen’s electronic cigarette exports during the same period. At the same time, exports through general trade reached 6.53 billion yuan, an increase of 40.5%, accounting for 92.1%.
Secondly, they are mainly sold to mainstream consumer markets such as Europe and America, with a decreasing proportion of exports to the United States.
In the first two months, Shenzhen’s exports to the United States amounted to 2.29 billion yuan, a decrease of 20.1%, accounting for 32.3% of Shenzhen’s electronic cigarette exports during the same period. The United States still remains the largest market for Shenzhen’s electronic cigarette exports, but its proportion has decreased by 5.8 percentage points compared to 2022.
During the same period, exports to the European Union, the United Kingdom, and Russia increased by 1.9 times, 90%, and 2.7 times, respectively, totaling 40.9%.
In addition, exports to the Association of Southeast Asian Nations (ASEAN) reached 420 million yuan, an increase of 1.3 times, accounting for 6%.
