Recently, there has been an outbreak of lung diseases related to e-cigarettes in the United States, which will seriously slow down the growth of the global e-cigarette industry next year. Researchers at Ecigintelligence(an independent information service focused on tracking regulatory changes and market intelligence in the e-cigarette industry), say the US will suffer serious business consequences, with the steam market expected to shrink by 13%.
This is mainly due to the fact that “dual users” (those who use both e-cigarettes and traditional tobacco products) give up e-cigarettes and smoke traditional tobacco products again. The outbreak of lung disease, together with the ban on the use of electronic cigarette products in some states of the United States, is the main reason for this change.
Barnaby page, editorial director of ecigintelligence, said, “if consumers smoke cigarettes again, it will not only hit the e-cigarette industry, but also may cause many public health benefits brought by e-cigarettes to be wasted. Although there is growing evidence that legitimate e-cigarettes do not seem to be the ‘culprit’ and both the CDC and FDA recommend that users of these products should not smoke again, the damage has been done from a public point of view. ”
By 2020, the global market value of e-cigarettes will reach 14.4 billion US dollars, that is to say, the growth rate of the global market will be the same from 2019 to 2020. But before these problems affected the e-cigarette industry, ECig Intelligence had forecast a 14% year-on-year increase. Other countries may not be affected as seriously as the United States, but Canada and the United Kingdom will also be affected. The growth rate of e-cigarette market in the two countries will be roughly halved to 10% in 2019-2020, and other major European markets are not expected to be affected.