Electronic cigarette + Bluetooth is not a new topic. As early as 2014, some companies have introduced Bluetooth electronic cigarettes which can make calls, but it has not become popular, which also leads to many industry insiders do not like electronic cigarettes + Bluetooth. In fact, Bluetooth is divided into low-power Bluetooth, classical Bluetooth and dual-mode Bluetooth. Most people’s understanding of Bluetooth only stays in the classic bluetooth, that is, dialing the phone, playing music and so on. The low power Bluetooth technology can really bring electronic cigarettes into a new stage of development.
Recently, Shenzhen Shengrun Technology Co., Ltd. (Shengrun Technology Co., Ltd.) which focuses on the sales of Bluetooth module products and Bluetooth scheme design in China has launched the Bluetooth heat not burn product scheme. At present, JUUL and Japanese tobacco are also investing in the research and development of this technology. Electronic cigarette + Bluetooth technology has already attracted more and more attention from domestic manufacturers!
Why are big factories doing this? Why do electronic cigarettes need Bluetooth? The author will deeply analyze the significance and value of electronic cigarette + Bluetooth technology from the perspectives of electronic cigarette innovation, market supervision, improving smokers’health, enhancing experience and increasing users’ stickiness.
How close is Bluetooth BLE technology (Bluetooth Low Energy) to us?
From the point of view of the smartphone with Bluetooth BLE function, Bluetooth BLE has become the standard of the new smartphone, and the market penetration rate is close to 100%. Bluetooth BLE technology, as the most popular and user-friendly wireless communication technology, plays a very important role in enhancing the user’s experience of the product. Naturally, it has become one of the best choices for the intelligent upgrading and transformation of traditional products.
Electronic Cigarette + Bluetooth Become Innovative Point
Bluetooth BLE, as a new generation of data transmission technology, is also one of the most mainstream technologies for near-field wireless communication of Internet of Things devices. It is widely used in lithium batteries, button batteries and other terminal devices requiring extra-long standby work. With mobile phone applications and background servers, Bluetooth BLE can be used systematically in various scenarios. Not only does it have a high threshold, but it also needs a strong ability of cross-border integration.
Bluetooth BLE technology is the best choice for both government-level regulation and regular and controllable measures to gradually reduce smoking addiction and even completely quit smoking, or for electronic cigarette manufacturers to quickly collect and respond to various problems encountered in market feedback and reduce maintenance costs. One. JUUL in the United States and Japan Tobacco Company are both engaged in the evaluation and research of the new technology of adding Bluetooth to electronic cigarettes.
Electronic cigarette + Bluetooth is more conducive to market regulation
Bluetooth BLE technology is integrated into the electronic cigarette. The electronic cigarette is activated by scanner of mobile phone application, warning minors to prohibit using it before activation. When necessary, the background registration function can also be added to judge the age of smokers and limit the activation of minors. It can effectively deal with the regulatory policies at the government level.
Take the United States as an example, as the largest electronic cigarette sales country, the development of the electronic cigarette industry has experienced many fluctuations with the change of regulatory policies. From the failure of FDA in 2010 to the formal introduction of the draft regulation of electronic cigarettes in 2016, the six-year regulatory window period, electronic cigarettes have unprecedented development opportunities.
By the end of 2016, about 9 million U.S. smokers were using e-cigarettes, and they were still growing rapidly. What worries the government is that e-cigarettes are particularly popular among young people. According to a survey conducted in the Journal of the American Medical Association in 2016, 11% of high school students and 4% of junior high school students have ever smoked electronic cigarettes.
In response to this problem, federal regulators in the United States have recently threatened that if manufacturers fail to effectively control the use of electronic cigarettes, they will step down all electronic cigarette products. The FDA is also stepping up efforts to crack down on the use of minor tobacco products. In particular, JUUL, Vuse and other major domestic e-cigarette brands in the United States are required to submit business plans within the next two months, specifying how to improve marketing and sales strategies to prevent teenagers from using their products and until the problem is solved.
At present, JUUL is actively evaluating new technologies, and plans to invest a lot of research and development costs, adding Bluetooth low-power new technology to the products to prevent teenagers from using their products; Japan Tobacco is also trying to develop electronic cigarettes with wireless connection function to use with mobile applications.
China is the birthplace of electronic cigarettes. More than 90% of the global electronic cigarettes are produced in China. How to deal with the regulatory policies of various countries and seek future development opportunities in market competition and government regulation is a common concern of domestic electronic cigarette industry chain manufacturers. The cross-border technology integration of electronic cigarette and Bluetooth means that electronic cigarette technology has a new development direction and can further promote the development of electronic cigarette market.
Improve smokers’dependence on traditional cigarettes
With Bluetooth BLE, smokers can flexibly set the number of cigarettes or cigarettes they smoke every day through mobile app, make their own smoking cessation plan according to their smoking addiction level, and gradually control cigarettes by relying on human self-control + flexible configuration of equipment. I believe that Bluetooth electronic cigarettes will become more and more people who want to quit smoking. The first choice for smokers.
As a new alternative product, electronic cigarettes can only help users improve their dependence on traditional cigarettes and reduce the chronic damage caused by nicotine to human body, but there is no way for smokers to gradually reduce their addiction to cigarettes or even quit smoking completely by means of restraint, relying solely on human self-control to control cigarettes, and believe it or not in a short time. Few people can do it, but few can persist in it for a long time.
IQOS generation products have made some attempts on this. It takes six minutes to recharge a cigarette before it can be reused. However, the new generation of IQOS has been criticized for its poor flexibility. This restriction function has been completely eliminated by the new generation of IQOS.
Most consumers begin to contact electronic cigarette products for the purpose of quitting smoking. Most users of electronic cigarettes are also converted from traditional smokers. Compared with other alternatives, electronic cigarettes, especially new heating non-combustible products, not only have a closer taste to traditional cigarettes, but also are the most acceptable way for smokers. Tar and nicotine content are significantly lower than traditional cigarettes, so they are also the most popular. As soon as IQOS, a representative product of non-combustible heating, was on the market, it was a great success. By the end of 2017, Philip Morris International had shipped 36.23 billion cigarette bombs. In fact, it reflects the rigid demand of smokers to care for their health.
More conducive to enhance smokers’sense of experience
Electronic cigarettes and Bluetooth can make smokers experience different tastes on the premise of using the same cigarette. They only need to buy cigarette bombs of the same size and different brands. It can also set the corresponding taste according to the different brands, fine-tune the heating temperature, take heating non-burning tobacco as an example, its principle is to use heating rods to heat tobacco to about 300 degrees Celsius to produce smoke, different tobacco heating temperature curves are slightly different, smokers can fine-tune the temperature according to the actual feeling, in order to achieve appropriate. It suits your taste.
In practice, the qualitative issue of e-cigarettes has been controversial, and regulatory and policy uncertainties have also led to less involvement of prudent tobacco companies. Private e-cigarette enterprises generally have insufficient R&D investment. Although domestic e-cigarette production base is global, the scale is generally small. Most manufacturers assemble components, copying is serious, lack of technological innovation, and lack of product experience.
Foreign electronic tobacco products, especially the four major companies, Philip Morris International, Imperial Tobacco, Japanese Tobacco, British and American Tobacco, and the strong domestic brands in the United States, have invested heavily in the development of new electronic tobacco products, making domestic smokers compete to experience the purchase in various ways. To a certain extent, this also shows the consumers. Recognition of high-quality new electronic cigarette products.
Only through continuous technological integration and innovation, standing in the consumer’s perspective to think about how to enhance the sense of experience, to do a good job of products, can be accepted by consumers, this is the law of market survival, contrary to this law, will not last long, even if there is, it is only a flash in the pan.
Quick Response to Market Feedback and Increase User Viscosity
Electronic cigarette plus Bluetooth is more conducive to manufacturers to collect and respond to market feedback faster, reduce maintenance costs, grasp user needs through Bluetooth BLE technology, but also increase user stickiness. We know that Bluetooth BLE must cooperate with mobile app and background in order to form a perfect system application, while mobile app can help consumers solve problems when necessary.
On the one hand, when smokers find problems when using electronic cigarette equipment, they can directly feed back to the manufacturer’s operation center through the after-sale feedback channel of APP. A more intuitive and convenient feedback way can not only effectively solve the user’s anxiety, but also make the manufacturer more intuitive to understand consumer’s problems and products. Some suggestions for improvement were put forward.
On the other hand, the manufacturer can also upgrade the electronic cigarette products by pushing firmware packages through APP to improve the product performance by analyzing the product problems of consumer feedback. This is undoubtedly the best solution to the electronic cigarette manufacturers who want to focus on product operation and user stickiness.
Views on Future Trends
It is expected that with the rationalization and normalization of supervision, the continuous integration, innovation and breakthrough of technology in the future, the future development potential of foreign electronic cigarette market is still very promising. Under the guidance of the international market, Hubei Zhongyan, Yunnan Zhongyan, Guangdong Zhongyan and Sichuan Zhongyan began to increase the research and development of new tobacco products.
According to the latest statistics of the Ministry of Health, China has about 350 million smokers, accounting for nearly 30% of the global smokers. Considering the huge number of smokers in China and the continuous pursuit of healthy quality of life in recent years, quitting smoking has become more and more family demands, so the domestic e-cigarette market will also become a potential outlet.
In fact, the technology of the product itself is very similar, but more importantly, how to apply the characteristics of these technologies to the market operation means, so as to make your brand more viable in the fierce market competition. The electronic cigarette plus Bluetooth can meet the needs of consumers, manufacturers, government regulation and other aspects. Good coins drive out bad coins, so that manufacturers who really want to do a good job of products stand out and guide the healthy development of the electronic cigarette market.