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ALD: Thinking and discussion on the development of domestic vape industry

ALD Xu Taoxu shared his views on the development of electronic cigarettes in China. In this sharing, Xu said that the development of electronic cigarettes in China is relatively rapid in the past two years, which has a very close relationship with the development of electronic cigarettes abroad. Once the demand market for electronic cigarettes is opened or paid attention to, it may be irresistible.


Xu Taotao, Vice General Manager of ALD Group

In 2015 and before, domestic attention to e-cigarettes was very low. Until RELX, JUUL and other electronic cigarette brands became famous especially in 2018. Some popular events, such as RELX received 38 million investment, JUUL’s $13 billion year-end awards for employees, made the domestic attention to electronic cigarettes rapidly increased.

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Regarding the development of electronic cigarettes in China, ALD Marketing Department counted the domestic electronic cigarette production from 2013 to 2018, conservatively estimating there is about 2.2 billion sets of vapes output per year in China. In addition, by comparing the consumer market of electronic cigarette with Bluetooth headset, we can see that the consumer market of electronic cigarette has surpassed that of Bluetooth headset. The domestic market is expected to reach 3 billion to 4 billion yuan in 2019, but there is still a large gap between the overseas vape market scale.

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