In the present digital age, having a robust web presence is crucial for all businesses in the cannabis space, especially in the CBD niche. SEO contributes a lot to this, and one of the key elements of this popular promotion approach is keyword research. Understanding how to find the right keywords for a CBD website will help position it for online success.
So, in this blog post, we’ll get right into this topic. We’ll explore the importance of SEO keywords and the peculiarities of researching them specifically for CBD platforms. Then, you’ll discover what types of cannabidiol and cannabis keywords can enhance your website’s performance.
Grasping the Importance of SEO Keywords
Undoubtedly, keywords are the foundation of SEO. Simply put, they are the words, phrases, and terms people use to search for information, products, and services online. By incorporating relevant ones into your website’s content, meta tags, and other elements, you can gain a lot. This stage of SEO for CBD businesses will help your platform rank higher in search results and steadily grow your business online. In other words, your resource has a better chance of attracting organic traffic, leading to increased brand exposure, more visits, and, ultimately, conversions.
Peculiarities of Doing Keyword Research for CBD Platforms
Most of the time, research is performed using popular tools like Ahrefs, SEMrush, or similar ones. You might also explore the potential subjects users may be interested in on Google Trends.
However, the entire process should be executed keeping in mind that the CBD niche is highly competitive. Apart from that, there are many legal aspects and the terms of search engines that need to be considered when putting together your promotion strategy. Below, we’ve gathered some specific details you should focus on during your research.
Considering Search Intent
One of the essential factors in conducting keyword research as a part of SEO for CBD sites is understanding user search intent. Different people may have distinct motivations when searching for cannabidiol products or related information. Some may be looking for educational insights, while others may be interested in buying goods. With a clear picture of the intent behind specific search queries, you can optimize your site to align with users’ needs, resulting in higher engagement and conversions.
For instance, if a user is searching for “benefits of CBD oil,” they are likely seeking educational content. Creating informative blog posts or articles that address the potential advantages of cannabidiol oil will help capture this audience and establish your platform as a reliable source of information.
On the other hand, if a user searches for the “best CBD oil for anxiety,” their intention is to find a product to alleviate their stress symptoms. In this case, optimizing your website with product reviews, comparisons, and recommendations makes it easier to cater to users closer to purchasing.
Looking at Search Volume
Search volume refers to the number of times a particular word or phrase is searched for within a specific timeframe. When conducting keyword research for CBD sites, looking at this is essential. Choosing options with a high search volume can potentially drive significant traffic to your platform. However, it’s crucial to strike a balance between high search volume and keyword competition, as highly competitive options may be challenging to rank for.
Both SEMrush and Moz Keyword Explorer can provide insights into search volumes for specific keywords. By analyzing this data, you can identify the ones with substantial search demand and tailor your content strategy accordingly.
Paying Attention to Keywords Difficulty
Keyword difficulty (KD) measures how challenging it is to rank for a specific word or phrase. Tools like Ahrefs, Moz Keyword Explorer, and SEMrush show KD scores, indicating the level of competition for a particular variant.
CBD-related keywords can be highly competitive due to the industry’s growing popularity. Therefore, it’s crucial to assess the KD parameter and focus on low-difficulty keywords with a high number of searches among users. Targeting these may contribute to establishing a stronger online presence and gradually increasing your website’s visibility.
Top CBD and Cannabis Keywords
There’s no denying that a custom, unique list of keywords will work best for your project. However, below are the types of keywords that may serve as a win-win solution when you’re crafting this list.
“Best” or “Cheapest”
Using keywords that include terms like “best” or “cheapest” is effective for attracting consumers looking for quality CBD products at affordable prices. In fact, many people often seek something evaluated as the cheapest or best. So incorporating these options into your content, meta tags, and product descriptions can help your e-commerce website appear in relevant search results.
For example, optimizing your platform for variants such as “best CBD oil for pain” or “cheapest CBD gummies” will help draw users actively seeking the finest or most affordable options in the market.
Keywords that include phrases like “buy CBD online” or “purchase CBD oil” are also valuable for CBD websites with e-commerce capabilities. These ones target users actively searching for a platform to make a purchase. Consequently, optimizing your website for them can significantly increase your chances of capturing potential customers.
To maximize the effectiveness of “buy” phrases, consider integrating them into your product pages, creating clear and compelling call-to-actions, and providing a seamless online shopping experience.
Your Brand Name
Including your brand name as a keyword is essential for establishing your business’s recognition and loyalty. People who are familiar with your company or have had positive experiences with your products or services may directly search for your brand name. So ensure that your website ranks highly for branded keywords to retain existing customers and attract new ones.
It’s crucial to strategically optimize your platform with your brand name across various elements, including page titles, meta descriptions, headers, and body content. It will enhance your visibility when users search for your business specifically.
The popularity of local searches is increasing. Hence, using location-based keywords such as “CBD dispensaries near me” or “CBD stores in [city]” becomes crucial for cannabis businesses with physical locations or focusing on specific areas.
According to Google statistics, the prevailing number of mobile users who seek local companies nearby visit one within a day, and almost 30% of this results in a purchase. So effective local SEO strategies will help you target customers in your region, improve foot traffic to your store, and bring in some sales.
Just enrich your site with location-based keywords, create Google Business Profile listings, and encourage customer reviews to build credibility, boost your chances of appearing in local search results, and attract people who are geographically close to your business.
Keyword research is an indispensable aspect of SEO for CBD sites. By understanding user intent, considering search volume, and paying attention to keyword difficulty, you can identify the most effective keywords for your platform. Diversifying your list with “buy,” “best,” or “cheapest” phrases, your brand name, and location-based keywords will be beneficial for even better SEO results.
Remember, finding the right keywords is an ongoing process. Regularly monitoring and updating your strategy remains essential to maintaining a competitive edge in the CBD market.