Recent days, we have been told that the RHBVE will launch a heating but not burning special zone in Shenzhen, China, October 1st-3nd, which arouses many people’s attention.
Some professionals seen this news and said: ‘This special zone is well-setup, and will continue to remain the cornerstone. Since IQQS first introduced in Japan and brought out the heat but not burned products, it would soon spread to the world. The reason why IQQS is so popular is the demand of replacing cigarettes in the public area is increasingly boosting. Under the rigid demand of market environment, many heat but not burned products come into being. But we still have no business special exhibition zone.
Recently, the sponsor visited many companies such as Bodie, Kamry, Saensi, Smoking-frog Technology and IUOC. It is reported that the great smog products is gradually confined to players market in China. The existing 300,000-400,000 professional players is far more enough to support the development of e-cigarette in China. Two years ago, the entity shops which were focused on players market are hard to survive now.
500 million cigarette citizen markets are the key to China’s development in the e-cigarette industry. Now the technology becomes ripe, the market has the strong rigid demand, it is the excellent opportunity to make our efforts to introduce the products. The sponsor RHBVE follows the market trend and introduces the ‘heating but not burning special zone’.
It is known that the heating but not burning special zone is set up in the No.7 Exhibition in Shenzhen, China, October 1st-3nd.
The sponsor has reported that, for the special zone, we will recruit the buyers by RHBVE international platforms, including: Japan-Korean business channels, ISG international buyers pairing and present channels introducing.
How to do it? The sponsor has shared the specific three methods as follows.
In the most popular IQOS market region, such as Japan and Korea, through the help of the group buyer data, the accurate launch of the promotion, recommended heating non burning products, in order to exploit the business super channel of Japan and South Korea.
Through the ISG Department of Reed group, the international buyers of international demand for tobacco products are invited to match at the exhibition site.
Through the call center, short message and email group, the buyers who are interested in the vape product are selected from the database of 500 thousand gift buyers to promote the non burning products.
We’ll see that this multidimensional buyers introduction creates opportunities for cigarette replacing markets in China!
Electronic cigarette? Heat not burning cigarette? Traditional tobacco? How Japanese deal with IQOS
