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36 Kr fund invests in the e-cigarette industry

According to Vape Technology Insights, on February 24, 2021, Zhao Tian, ​​vice president of 36Kr Group, a listed tech media in China, and founding partner of 36Kr fund, and Zhou Wenchuan, president of Hong Kong-listed company Meilleure Health Group, signed a contract to establish the “Meike New Economy Venture Capital Fund”.

36Kr was officially launched in December 2010. It started as a technology venture capital media. It was officially listed on the US stock market on November 9, 2019. The current market value is about US$150 million. Its venture capital fund was established in 2017, with a fund size of approximately RMB 1 billion. With technology, brand and service as the key investment areas of the fund, the investment is mainly before and after the A round, with a small amount of investment in mature enterprises.

It is understood that the “Meike New Economy Venture Capital Fund” established by 36Kr Group and Meirui Health has an initial investment of 100 million yuan and will focus on investment in the industrial hemp industry chain and related new economic fields.

On the day of the signing ceremony, the cutting-edge CBD beauty brand hemp makeup, the electronic vape innovative brand Vapx, and the fragrance-inspired brand Beast Youth conducted the project roadshow.

36 kr fund invest in the e-cigarette industry

As a media that has participated in in-depth reports on the e-cigarette industry, 36Kr has successively reported on top C and B-end brands such as RELX, Smoore, etc., and has held e-cigarette-related forums many times. According to multiple sources, 36Kr Ventures fund has intensively contacted a number of vape-related companies to find suitable investment projects.

The 36Kr Venture Capital Fund’s investment of e-cigarettes shows that 36Kr is optimistic about the e-cigarette track and is not reconciled to being a reporter in the e-cigarette industry, and will personally launch it.

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