Upon re-opening, the firm’s Harrogate store on Beulah Street saw record sales in its ‘New to Vaping’ kits, representing its largest ever uptake.
The forced closure of vaping stores during lockdown has meant that smokers have not been able to access advice and products to help them stop smoking.
Now, VPZ is seeing record demand from smokers hoping to make the switch.
Doug Mutter, director of VPZ said that the reduction in NHS stop-smoking services, through Covid-19 and local authority cuts, had been devastating. Recent data from VPZ has shown that smoking rates and the amount of cigarettes smokers are consuming have both increased.
He added: “Post-lockdown we had expected to see a rise in smokers coming forward looking for help and guidance but the scale and demand here in Harrogate and across our store network has been huge.
“We recognise now more than ever the need for an enhanced level of service and support that our customers require following lockdown.”