SNOWPLUS brings evolution of coffee to Malaysia

Malaysians get a taste of the world’s first vaporized caffeine delivery system.

19 Dec 2019 – KUALA LUMPUR, MALAYSIA – Today SNOWPLUS introduced Malaysians to its Coffee Edition, the world’s first vaporized caffeine delivery system. The product is the company’s most recent creation in its continuing endeavor to innovate and elevate the vaping industry.

Chief Secretary General of Domestic Trade and Consumer Affairs Ministry, Datuk Muez Abd Aziz, shows the warmest welcome to the SNOWPLUS team and states that the local government is looking forward to the investments and commitments to the Malaysian market.

SNOWPLUS brings evolution of coffee to Malaysia

The SNOWPLUS Coffee Edition is a closed pod system. Its starter kit comprises of an electronic vaporizer and two caffeinated coffee flavored pods. The flavor within is extracted and atomized from real coffee beans and contains zero nicotine. Its pods are designed to be tamper-proof to maintain the safety and quality of its content. The product is 100% compliant with global safety standards, including the European Union and the FDA certifications.

“We believe the market today is gravitating towards better and safer alternatives and the SNOWPLUS Coffee Edition, being a totally nicotine-free product, offers users a very compelling reason to switch,” says founder Derek Li.

In a recent news report, market research company Green Zebras Sdn Bhd found that a majority of Malaysian smokers (69%) say that they want to see legislation that would allow for the distribution and sale of nicotine e-cigarettes so that they can have a viable alternative to help them quit combustible cigarettes. Meanwhile, Malaysian health officials expect to table a new act for the regulation of e-cigarette products by 2020.

SNOWPLUS Malaysia General Manager, Dr. Edward Choo says, “SNOWPLUS has always believed in the responsible manufacture, sale and use of e-cigarette products. The company has done extensive research on the subject and we would love to engage the Government on this matter.”

As a leading vape company, SNOWPLUS comprises a leadership team from the best in the industry. The SNOWPLUS product is the brainchild of an international team of experts in the field of technology, hardware and FMCG.

SNOWPLUS was established in April 2019 in China. Founded on an ideal to bring a safer alternative to smoking. SNOWPLUS is headed by an international team of experts in technology, hardware and FMCG. Its products are 100% compliant with 3rd party safety certifications of the FDA and the European Union. To date, the company has secured USD 40 million in Series A financing, and is one of the top e-cigarette brands in the world. It also manufactures the world’s first vaporizing caffeine delivery system.


SNOWPLUS is an established leader in China’s vape industry. SNOWPLUS is dedicated to their mission of providing better alternatives to combustible cigarettes for adults and revolutionizing vape culture. Moving forward, the brand is positioned to lead responsible innovation in the field of vaporizer technology with its global vision. SNOWPLUS takes every effort to ensure all products strictly adhere to international standards. SNOWPLUS products have passed numerous rigorous, third-party safety tests and are developed in compliance with global product safety standards. These include China’s QB/T 1506-2012 tobacco flavoring standards, the FDA’s 21 CFR 175.300 E and PMA regulations, as well as the CE and RoHS safety certification standards established by the European Union. To learn more about SNOWPLUS, please visit DISCLAIMER
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