SNOWPLUS launches Pro and Lite vape devices

The new devices redefine the potential of what vape devices can be

Beijing, China – January 15th, 2020 – SNOWPLUS, a leading vape company headquartered in Beijing, launched two new vape devices into the global market – the SNOWPLUS Pro and SNOWPLUS Lite. SNOWPLUS Lite is available for purchase globally on their website store on 15th Jan at midnight EST and SNOWPLUS Pro will be available on 21st Jan at midnight EST.



Newest members to the SNOWPLUS family

The SNOWPLUS Lite is an affordable vaping device that packs a lot of features into a lightweight device including:

  • Smoother smoking sensation and bigger vapor amount
  • Classic TrueFeel honeycomb ceramic atomization technology
  • AeroFlow air intake technology
  • 400mAh lithium battery – one charge for 300 puffs and a whole day’s enjoyment
  • Available colors: Ocean Blue, Classic Black, Misty Grey, Green
  • MSRP: USD $14.99

SNOWPLUS launches Pro and Lite vape devices

The SNOWPLUS Pro is a smart and interactive vaping device that has innovative features including:

  • Strong zinc alloy build with an IPX5 waterproof & dustproof, silky, and skin-friendly coating
  • Large battery capacity that fast-charges in 18 minutes or less
  • Latest TrueFeel atomization technology
  • 1.2Ω resistance pods & large vapor amount
  • Smart touch interactions with RGB light effects
  • Available colors: Rose Gold, Classic Black
  • MSRP: USD $39.99


Redefining Vape Devices

SNOWPLUS’ latest products expand not only its own product portfolio, but they also expand the definition of what a vape device can be. The Pro guides vape devices into the future through its smart interactive features while the Lite redefines the price to performance ration in the industry.

“We’re excited to launch both these models together because they both aim to provide an alternative to traditional smoking for people who value different things. Lite is for those whose lives are on the go, while Pro is for those who want a cutting edge, smart option. In the end, consumers win through more choice, ” stated Derek Li, SNOWPLUS Co-founder and Head of Overseas Markets.UC).


SNOWPLUS is an established leader in China’s vape industry. SNOWPLUS is dedicated to their mission of providing better alternatives to combustible cigarettes for adults and revolutionizing vape culture. Moving forward, the brand is positioned to lead responsible innovation in the field of vaporizer technology with its global vision. SNOWPLUS takes every effort to ensure all products strictly adhere to international standards. SNOWPLUS products have passed numerous rigorous, third-party safety tests and are developed in compliance with global product safety standards. These include China’s QB/T 1506-2012 tobacco flavoring standards, the FDA’s 21 CFR 175.300 E and PMA regulations, as well as the CE and RoHS safety certification standards established by the European Union. To learn more about SNOWPLUS, please visit DISCLAIMER
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