On November 9, 2019, China Tobacco Hubei new tobacco product MOK and its cartridge brand COO were officially released in the Philippines, declaring that the internationalization process of Hubei China tobacco HNB products has once again taken a milestone step. This is another breakthrough made a year later since MOK was released in South Korea last November.
New breakthrough, MOK and COO officially landed in Philippine Market
On the evening of November 9, the “MOK LANDS IN MANILA” and China Tobacco Hubei HNB brand MOK sets and COO cartridge product launch conference was officially held in Bonifacio international city, the financial center of Manila, Philippines.
Guests gathered at the conference. Gao Qiang, general manager of China Tobacco Hubei , leaders of China Tobacco International Hong Kong company, dealers from many countries in the Asia Pacific region, and social network influencers were invited to attend the conference. The press conference was co hosted by China and the Philippines. The female host was Mala Aquino, a well-known TV sports program host in the Philippines. The male host was Luo Xiaofei, MOK project team of China Tobacco Hubei International Business Department. The product launch atmosphere was hot and lively.
At the conference site, the environment layout is dreamy and has a sense of science and technology. The guests felt the unique charm of MOK&COO at the conference site from a close distance. They also understood the “high starting point, unconventional, leaping” R & D road of China Tobacco Hubei new tobacco products through the speech of General Manager Gao Qiang, gave a brief introduction to the market of MOK&COO in the Philippines, which expressed their strong strength in new tobacco products and their international vision, and their confidence in future development.
The internationalization process of MOK&COO is advancing steadily
MOK&COO are the strategic HNB products launched by China Tobacco Hubei focusing on the future layout of the new tobacco market. They are the pioneering work of China Tobacco Hubei to cope with the changes in the future cigarette market, actively innovate and change, and insight into the future consumption trend. They are also the embodiment of the confidence of China Tobacco Hubei to be brave in the broader international arena and face the competition.
Since 2016, HNB market has been in the ascendant. The new tobacco products represented by IQOS are rapidly popular in the Asian market. Behind this is the rise of low harm, personalized consumption demand and the change of future tobacco consumption trend.
Facing the new trend, only actively seeking change can win the initiative and occupy a place in the new tobacco market competition in the future. With a keen sense of market and strong scientific research strength, China Tobacco Hubei began to speed up the pace of research and development of new tobacco. In fact, since 2012, China Tobacco Hubei has begun to embark on the R & D and product preparation of new tobacco products.
In 2018, at the Forum on new tobacco products in the industry, the State Tobacco Monopoly Bureau pointed out that industry enterprises should focus on technological advantages, product advantages and sales channel advantages to promote the R & D and innovation of new tobacco products, and at the same time focus on the expansion of international market.
With clear policy support and direction guidance, the development of new tobacco products in Hubei Province has entered the fast lane. MOK has built a technical system with the core of “needle heating – rotary press extraction – original cooling structure”, and has made major breakthroughs in many key core technologies, with a number of independent intellectual property rights.
At the same time with technical research, MOK device & COO carts have made steady progress in international expansion.
In November 2018, China Tobacco Hubei MOK & COO officially landed in the Korean market, opening the “overseas pioneer” tour of new tobacco products. The MOK 1.9 generation of split type device was launched in South Korea, and there are five colors for consumers to choose freely;
In the first half of 2019, MOK launched a more fashionable, compact and convenient integrated MOK mini product, which opened a new trend of “convenient and instant”. Once it was launched in South Korea, it quickly became popular.
In June 2019, MOK & COO sponsored UMF international electric music festival to show the brand charm to 300000 audiences and millions of fans around the world.
In August 2019, MOK & COO made further efforts to enter the Tourist Resort Maldives in August this year, and won four advertising billboards in the 2022 World Cup qualifier on the evening of September 10, to cheer for the national football on the spot.
In November 2019, on the first anniversary of the overseas market exploration of new tobacco products of China Tobacco Hubei, MOK & COO officially entered the Philippines. After South Korea and the Maldives, MOK went to the upper place to further promote the strategic layout of the internationalization of MOK and COO.
MOK’s Philippines entry is of great significance to achieve a win-win situation
At present, the Philippines is one of the countries with rapid economic development in Southeast Asia, and it is also an important new tobacco consumption market. The total population of the Philippines is about 106 million, accounting for 61.1% of the population aged 15-64. Among all Southeast Asian countries, the Philippines has the largest net population of young people. Young people’s pursuit of personality, fashion, attention to new things and huge desire for consumption also directly promote the huge consumption potential of new tobacco products industry.
In 2018, the Philippine government passed a bill aimed at reducing the consumption of traditional tobacco by using e-cigarettes, which to some extent promoted the development of e-cigarettes. In particular, HNB products, with a higher sense of technology and lower harm, become the new favorite of young people. This time, MOK and coo smoke bombs entered the Philippine market at the right time. High-quality products, leading technology, personalized product style will fully meet the needs of Philippine consumers for high-quality HNB products.
In order to fully meet the needs of Philippine consumers, MOK device (split generation 1.9 products and MOK mini) and COO carts (original taste, mint and pop bead taste) will be fully launched in the metropolitan area of Manila, Philippines. Many mainstream convenience store chains, large shopping centers and duty-free stores will be sold simultaneously. In the near future, more innovative MOK One and MOK 2.0 will also appear. Cartridge COO is also stepping up the development of a variety of flavor products.
The gradual spread of MOK and COO in the Philippines will be a win-win process for the development of the Philippine market and MOK. On the one hand, the consumption demand of young consumers will be further activated; on the other hand, the successful layout of the Philippine market will provide MOK with strong confidence and momentum in the market development of Southeast Asia, which gives us more hope for the future international development of MOK.