RELX announced that it will start the PMTA submission program in September this year.
Only IQOS and a Swedish company have passed the certification program in the last 20 years. It took at least two years and cost at least $20 million.
Jiang Long, co-founder of RELX, said at the RELX i launch on 18th August that RELX’s cumulative financing amount was 10 times the sum of the second to tenth places China e-cigarette brands, but the cumulative financing amount of RELX was not announced.
However, a vaping industry group sued the U.S. government in August to delay an upcoming review of thousands of e-cigarettes on the market.
Previous, FDA regulators have repeatedly pushed back the timeline, at one point until 2022. So anti-tobacco groups were frustrated and sued the FDA. Then FDA was forced to set a deadline for PMTA. Interestingly, FDA was sued again by vape seller side.
FDA looks like a punch bag kicked around by the 2 sides. As to which side will win, it should be the side punches harder according to the current situation.
If the vapor seller side wins, RELX needn’t submit the PMTA recently. The bad news is that Juul has left vaping industry group in suing FDA.