SMOK, the leading electronic cigarette manufacturer, held its 2019Q3 new product launch in Beverly Hills, Los Angeles, USA recently. It officially released two high-end premium e-cig, RPM40, Fetch mini and Mag P3.
RPM40 showed up with the Real Pod Mod’s stunning slogan, which has 1-40w adjustable power. It’s a perfect integration of Pod and Mod functions. Fetch mini first introduced 2.5D arc-edge glass and PVD surface treatment technology in the industry to realize integrated body Screwless design. It represents the industry’s top industrial design and manufacturing capabilities. Its dazzling and brilliant, and the appearance of the crystal jade shell caused the audience to exclaim. The newly released MAG P3 is a new upgrade based on the classic product MAG. It has the dual battery, 230 watt maximum output, 1.9 inch touch screen. And it’s IP67 waterproof and dustproof, and brings the industry’s three defense products to a new height.
The launch of Beverly Hills will be SMOK’s first new product launch in the United States. SMOK Group CEO Xie Tongshu first introduced the brilliant achievements of SMOK Nord, Novo series products. Among them, Nord created a 10-month global sales legend, which has become a phenomenal product spanning 2018 and 2019. The whole industry is competing to emulate, and even created a market segment similar to Nord products in the industry. It perfectly practices SMOK innovative vape inventing philosophy. Novo2, a new vape product, went on sale in July and sold 1.5 million sets in 30 days. With an average daily sales of 50,000 sets, Novo2 became the fastest product in SMOK’s history to reach 1.5 million sets.
RPM40, a key new product at this conference, has been preheated in social media for many times before, and has become a hot topic in the industry. The real Pod Mod integrates the functions of traditional Mod and Pod vapes, with 1-40 W adjustable power, 1500 mA battery capacity and IQ-R brand-new chip. Its ignition response time reaches an astonishing 0.001. Second; it is compatible with Nord and the newly designed RPM core family, bringing users more choices and excellent flavor experience. It is believed that RPM40 will lead the industry trend, and Pod Mod will become a new type of industry.
Fetch mini, the first premium product to appear at the conference, shocked the whole audience when it appeared. It adopted 2.5D arc-edge glass technology only applied in the flagship mobile phone machine. Its body is glittering and bright on both sides. It has breath-holding beauty in hand. Its integrated shell has no screw, embodies SMOK’s leading position in the industry in the manufacturing process; In the core aspect, the device also has a brand-new design of Mesh core, and the standard traditional Nord core; In the battery durability aspect, its delicate and compact appearance matches 1200mA fast-charging battery, enough to support two days of normal use; After the conference site fans experience, they praised Fetch mini one after another. In order to alleviate the consumer’s worry about the glass screen being easily damaged, SMOK has offered a “30-day worry-free purchase” scheme. Within 30 days of purchasing the device, SMOK will provide free exchanging service in case of accidental damage. Boss Xie introduced the service at the launch meeting, which immediately caused a full house of cheers. The launch of this service, not only shows SMOK’s care for consumers, but also shows SMOK’s confidence in the quality of this product.
As we all know, SMOK’s classic vape product MAG is an industry legend, which has been popular all over the world since its listing. And MAG P3 came back with the gene of MAG as the king, upgraded to a brand-new three-proof product on the basis of classical MAG; its appearance at the conference was also very clever arrangement, Xie took MAG P3 out of a fish tank filled with water, handed it to fans on-site for trial, when the smoke sprayed out, it aroused endless applauds. Xie said that the product waterproof grade reached ip67, the normal use can be ensured after immersing for 30 minutes in the 1 meter of deep water.
SMOK new product launch was specially scheduled to be held at Beverly Hills, Hollywood Holy Land. The three new breaking products are as bright as Hollywood Star Avenue, which implies that the new products presented at this conference will win the best product Oscar of the electronic cigarette industry of the year in their respective subdivisions.
More than 200 SMOK dealers, vape shop owners, in Los Angeles, e-cigarette celebrities, veteran fans and industry media attended the new product launch.
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